Calgary secures rights to host X Games for next 3 years

Mar 13 2019, 10:37 pm

The X Games are (most likely) coming to Calgary.

YYC has secured the exclusive rights to hosts the X Games over the next three years, meaning that Calgarians will be able to see the best of skiing, snowboarding, and snowmobiling in their backyard between 2020 and 2022 — subject to securing corporate sponsorships, of course.

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This would mark the first time that the X Games are held above the 49th parallel, according to a release from Tourism Calgary.

“We’re excited to be taking this step towards hosting the first X Games on Canadian snow,” said Mayor Naheed Nenshi, in the release.

“It’s about bringing Calgary to a world stage. The economic spinoffs are significant, and support our plans for tourism and economic development.”

X games

(Photo by Pete Demos / ESPN Images) (CNW Group/Tourism Calgary)

Successfully hosting the games would result in an estimated $75 million boost in annual economic activity, over 10,000 out-of-region visitors, and 75,000 total spectators for each iteration.

“We are thrilled to help bring the X Games to Canada for the first time. This is an important first step to secure the X Games, and we expect that the events will support 540 jobs annually,” said Ricardo Miranda, Minister of Culture and Tourism, in the release.

“This would be a fantastic opportunity to show Alberta to the world, showcasing not only our amazing athletes and facilities but our artists and culture as well.”

Securing the rights was a nearly decade-long undertaking on the part of Tourism Calgary, who will now work alongside Manifesto Sport Management and Insight Productions to deliver the events.

Alongside the sporting competition, X Games will also play host to live music performances and other similar events throughout the city.

Given successful sponsorships, Calgarians will first see X Games on their home turf starting late February or early March 2020.

X games

Noah Bowman competing in LifeProof Men’s Ski SuperPipe during X Games Aspen 2018
(Photo by Trevor Brown Jr. / ESPN Images) (CNW Group/Tourism Calgary)

“We’re very excited about the opportunity to bring X Games to Canada and are encouraged by the work that the City of Calgary and Government of Alberta have put in to reach this point,” said Tim Reed, VP of X Games with ESPN, in the release.

“Canadian athletes have a rich tradition of high-level performance at X Games events and to bring the X Games to their backyard would be awesome. When you combine the amazing athletes with the backdrop and venues of Calgary, the potential is there to produce a really special Canadian- inspired X Games. We look forward to working to make this a reality.”

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