Uber and Calgary Flames announce exclusive partnership

If you’re planning on attending a Flames game in 2018, you may want to download the Uber app – if you don’t already have it, that is.

The ride-sharing company has entered into an partnership with the Calgary Flames, according to a Monday release, which will see the creation of a dedicated Uber pick-up and drop-off location at the Scotiabank Saddledome’s west entrance.

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A representative of the Calgary Sports and Entertainment Corporation said in the release that providing attendees a safe way home was a driving factor in the decision to become partners.

“Providing our fans with a safe and cost friendly way of transportation is something we, at CSEC, are very passionate about to keep all Flames’ fans happy and safe,” said Gordon Norrie, the vice-president of advertising and marketing with CSEC, in the release.

The agreement names Uber as the Calgary Flames’ exclusive ride-share partner, which is good news for Uber given some recent moves by their biggest rival.

Ride-sharing company Lyft has finally begun operation in Canada – having launched in Toronto at the tail end of 2017 – meaning that competition could potentially become heated for transportation companies in Calgary.

Anywhere that isn’t the Saddledome’s west entrance, that is.