Umbrella art installation brings message of hope to Yaletown (PHOTOS)
Another vibrant umbrella art installation has made its way to the Bill Curtis Square in Yaletown. Around 70 umbrellas hover under the trees as a symbol of hope, taking the place of the yellow ribbon, a universal symbol for support and the safe return of loved ones.
The Yaletown Business Improvement Association (BIA) launched the Wish You Were Here campaign as a supplement to the installation, urging locals to showcase their “yellow spirit” by adding yellow ribbons, symbols, and hearts around the community to share on social media.
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For the next 100 days, the yellow umbrellas in Yaletown will cover the square as a commitment to flattening the curve, while serving as an uplifting visual to residents, business owners, and frontline workers continuing the fight against COVID-19.
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“COVID-19 has been really tough on this neighbourhood. We missed the vibrancy and life that is Yaletown and that led me to think of the yellow ribbon campaign, which has always been a ribbon for hope and ‘we miss you,’ and we decided to do yellow umbrellas,” said Annette O’Shea, executive director of Yaletown BIA, in an interview with Daily Hive.
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O’Shea said while the area in which the installation resides is more of an art space, the yellow umbrellas are a great way to let the neighbourhood know how much they wish they were there.
“It is our hope and our commitment,” she said.
“We’re not in a hurry to reopen because we want to be safe and careful, but we still miss them and we still wish they were here.”
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