Vancouver Whitecaps launch 9 new multilingual social media accounts

Mar 30 2020, 12:01 pm

The Vancouver Whitecaps are embracing the international flavour of their team, today announcing that they have launched nine new Twitter accounts in nine different languages.

“Soccer is the world’s game, and Vancouver is a global market” said Whitecaps FC CEO Mark Pannes in a media release. “Our city is a gateway, it sits on the pacific rim, it’s part of the commonwealth, and it’s home to a very diverse population. We have a wealth of people keen to follow this club, support this club, and join us in every success. This is one more step in connecting us together.”

The new accounts include:

All of the new multilingual accounts will be “assisted” by supporters and fans, the team says. The Whitecaps are looking for applicants to launch five more accounts in the following languages (apply at whitecapsfc.com/twitter):

  • Farsi
  • German
  • Italian
  • Punjabi
  • Serbian

“Each account manager was chosen among dozens of applicants,” says Adam Rootman, Whitecaps FC marketing and digital director. “We are really excited to bring this community effort together to unite and inspire Whitecaps fans around the world.”

The Whitecaps’ global reach was particularly obvious last season, with the arrival of Iraqi defender Ali Adnan. Whitecaps social media accounts were regularly flooded with fans messaging in Arabic and displaying Iraqi flag emojis.

About a dozen languages are spoken among Whitecaps players and coaches, with 14 different birth countries represented on their roster, including:

  • Canada (14)
  • Colombia (2)
  • USA (2)
  • Argentina
  • Australia
  • Democratic Republic of the Congo
  • France
  • Ghana
  • Guinea-Bissau
  • Iraq
  • Peru
  • Serbia
  • South Korea
  • Tunisia