Walmart Canada will no longer allow customers to price match at their stores.
The retail giant announced in September that they were scrapping their long-standing Ad Match program on October 15.
“Over time, we have seen minimal usage of our Ad Match program, while at the same time the program has been causing delays at the checkout,” said Walmart on their site. “We continue our commitment to keep prices low both in store and online.”
In July, Walmart announced a $3.5 billion investment, meant in-part to make the online and in-store shopping experience easier for customers.
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Under the Ad Match program, Walmart would reduce the price of an item if a customer showed that it was being sold for less at a competing store. The 408 stores will continue to price match to Walmart.ca, said the company.
The program was especially useful during the pandemic, helping Canadians facing high unemployment rates save money on necessities while allowing them to limit the trips they took for essentials. The end of the program comes as parts of the country are facing a second wave of the virus.