Uncle Ben's brand to "evolve" as parent company stands against racial bias

Jun 18 2020, 6:00 am

The Uncle Ben’s brand is set to “evolve” as its parent company, Mars Inc., says it’s taking a stand to help end racial bias and injustices.

Mars shared the news in a release, citing global brand responsibility and listening to the Black community as factors in the decision.

“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” the company said.

The release notes that at this time, Mars doesn’t know what exact changes will be made to the brand, or what the timeline for change will look like. The company is reportedly evaluating all possibilities.

“Racism has no place in society. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us – individuals, communities and organizations of all sizes around the world,” the company said.

On Wednesday, PepsiCo and Quaker, who own the Aunt Jemima brand, said that the pancake and syrup product name and packaging will soon retire, as its origins are based on a racial stereotype.