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After long being considered the third most popular team in town, the Raptors have left the Toronto Maple Leafs and Blue Jays in their dust this spring.
That’s not only true in terms of their performance and national profile, but also franchise valuation according to a report from Josh Rubin of the Toronto Star.
Helped by the NBA’s rich national television deal, the Raptors are now reportedly worth about $1.8 billion USD — more than any other pro team in Canada.
Despite the fact that they’re off to one of their worst starts to a season in franchise history, the Toronto Blue Jays rank second in Canada, valued at $1.5 billion according to Forbes.
What the Raptors and Blue Jays have in common is a national following, helped by the fact that they’re the only Canadian teams in their respective leagues.
The Toronto Maple Leafs are the third-most valuable team in Canada, valued at $1.45 billion according to Forbes. The only other team worth over a billion dollars is the Montreal Canadiens, listed at $1.3 billion.
Canada’s other five NHL teams include the Vancouver Canucks, who are worth $735 million, followed by the Edmonton Oilers ($540 million), Calgary Flames ($450 million), Ottawa Senators ($435 million), and Winnipeg Jets ($415 million).
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