It's so cold at this Canadian hot spring that it's freezing people's hair (PHOTOS)

Just when you thought it was cold on the east coast, think again.

It’s currently cold enough in Whitehorse, Yukon, that people’s hair is literally freezing. And the crazy part is, they’re willingly letting it happen.

Each winter, the Takhini Hot Springs hosts a hair freezing contest, that invites visitors to dunk their heads into the warm water and then expose their hair to the -30°C air in order to turn their hair into the perfect texture for some ice-cold styling.

Seriously, you can’t make this stuff up.

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This year the contest will officially be held any day that it is cold enough and will be running all winter.

All winners take home $750 and a membership to the hot springs. Each year there is a best male, best female, most creative, and best group winner.

From frozen beards to straight-up wacky hair, it looks like contestants are pretty serious about taking home that – wait for it – cold-hard cash.

Hair Freezing Contest/@lecorridor_can/Instagram

Hair Freezing Contest/Takhini Hot Springs Facebook

Hair Freezing Contest/Takihini Hot Springs Facebook

Hair Freezing Contest/Takihini Hot Springs Facebook