Sustainability-focused clothing brand Reformation to open first Vancouver store
Sustainability-focused clothing brand Reformation is opening a brick-and-mortar store in Vancouver soon, and the announcement has got fashion lovers talking.
The Los Angeles-headquartered company announced on social media Friday that it would be opening its third Canadian location in Vancouver.
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It included snaps of celebrities dressed in the Canadian tuxedo, denim on denim, to welcome the new store. A 1994 shot of B.C.-raised icon Pamela Anderson was featured second in the carousel.
The new Reformation store will be in Kitsilano at 2262 West 4th Ave., where Allbirds used to be.
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Reformation already has two stores in Toronto. This will be its first time expanding to Canada’s West Coast.
The brand told Daily Hive it’s planning to open the Kitsilano store April 11. The store will span more than 1,300 square feet and include styles across all of Reformation’s product categories.
The brand was founded in 2009 by Yael Aflalo with a mission to marry fashion with sustainability and local manufacturing. Many of Reformation’s advertisements highlight how much water or other resources are saved in its manufacturing process compared to competitors.
“From recycled and eco fabrics to a heat-reflecting roof and clean energy in the factory, to recycled hangers in stores and eco-friendly packaging for at-home shipments, Reformation offers thoughtfully produced clothing at an affordable priceāa reminder that being green shouldn’t mean sacrificing style and quality,” the brand says on its website.
What do you think of this addition to the Kitsilano neighbourhood? Let us know with an email to vancouver@dailyhive.com
Reformation Vancouver
Where: 2262 West 4th Ave.
Opening date: TBD