New restaurant grant program makes Canadian debut in Vancouver today
A grant program designed to help local restaurants scale their business is expanding to Vancouver and applications opened today.
REEF, the largest operator of neighbourhood kitchens and urban logistics hubs in the United States and Canada, announced today the launch of NBRHD Restaurant Development Program in Vancouver.
The program was created to help eateries scale their delivery business and also provide marketing support through REEF’s Kitchens platform.
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“Local restaurants are the heart of Vancouver, and we’re thrilled to continue supporting them through the REEF platform and through this innovative program,” said Sophia Cote, REEF’s Head of Public Affairs for Vancouver in a release.
“Our NBRHD Restaurant Development Program fills was created to help our beloved local brands adapt, sustainably grow their business and reach new customers without upfront capital costs, and is perfectly suited to this critical moment facing the industry.”
NBHRD applications opened at 8 am on April 27 and will be accepted until 11:59 pm on June 30.
Vancouver restaurants with fewer than three locations qualify, with applications encouraged from women, people of colour, veterans, members of the LGBTQ+ community, and indigenous-owned restaurants.
The application process includes a form along with a written or video testimonial that answers two questions: “What makes your food concept unique?” and “What impact does your restaurant have on your community?”
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REEF is teaming with the BC Restaurant and Foodservice Association and Joyce Lam, creator of the @vanfoodies Instagram account, to review applications.
The Miami-based company announced that at least five local recipients will be chosen based on the strength of their culinary concept, the potential for success on delivery platforms, community following and personal story.
Grant recipients will receive a dedicated marketing campaign for their restaurant valued at $12,500 plus an additional $12,500 financial grant. The restaurants will also receive a partnership spot in REEF’s NBRHD Kitchens platform to expand their delivery business as well as professional food photography for delivery platforms.
Vancouver is the first Canadian city to be included in REEF’s NBRHD Restaurant Development Program, with the company designating $1.25 million CAD in grant money across North America.
“We’re honoured to join REEF in supporting culinary entrepreneurs in Vancouver as they work to scale their businesses, especially during such challenging times for the industry,” said Ian Tostenson, President and CEO of the BC Restaurant and Foodservice Association in a release.
“I can’t think of a better city for REEF to expand this program to which is home to so many innovative local brands.”
More information on how to apply for REEF’s NBRHD Restaurant Development Program can be found online.
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