PWHL announces new names and logos for each of its teams
After playing the first season in the league with only city names attached to their franchises, the PWHL debuted a new look on Monday morning.
Unveiling the identity of the league’s Canadian teams on CityTV’s Breakfast Television and the American teams on ABC’s Good Morning America, six new team names and logos were finally shown to the public:
- Toronto Sceptres
- Montreal Victoire
- Ottawa Charge
- Minnesota Frost
- New York Sirens
- Boston Fleet
Here are each franchise’s logos:
(Re)introducing the inaugural six, as you've never seen them before:
Boston Fleet
Minnesota Frost
Victoire de Montreal
New York Sirens
Ottawa Charge
Toronto Sceptres pic.twitter.com/oMTyeTbecL— PWHL (@thepwhlofficial) September 9, 2024
Jerseys and the rest of the teams’ uniforms will be unveiled in the coming months, though no set date has been planned for the announcement.
The PWHL had been teasing the names since late last week, though most guesses seemed to miss the mark on the branding for each team. In 2023, leaked team names were found via an application to Canada’s trademark database, though none of those names made the final cut.
A series of webpages on Bauer Hockey’s website that might not have been meant for public consumption also offer an insight into possible names that did not make the cut.
Minnesota: Superior, Frost*, Monarchs, Marmots
New York: Sirens*, Sound, Rush, Odyssey pic.twitter.com/OMcYfK0c4k— Adam Laskaris (@adam_la2karis) September 9, 2024
For each team, here are the names that didn’t quite make it:
- Toronto: Torch, Sentinels, Tempests
- Ottawa: Advance, Alert, Guard
- Montreal: Lumieres, Metro, Echo
- Boston: Blitz, Emeralds, Wicked
- Minnesota: Superior, Monarchs, Marmots
- New York: Sound, Rush, Odyssey
The league was officially announced in 2023, following the dissolution of the previously existing Premier Hockey Federation (previously known as the PWHL) and Professional Women’s Hockey Players’ Association, a player-run organization that had a circuit of games competing in different North American cities.
Minnesota is the defending champion, having beat Boston 3-2 in the final last year.
The schedule for the second season of the league hasn’t been officially announced, but we know there will be 30 regular season games per team this season, up from 24 a year prior.
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