It was meant to be a modern and updated look, but instead the city is heading back to the drawing board and scrapping its short-lived new city logo.
In a meeting on Tuesday night, Vancouver City Council approved a motion brought forward by Mayor Gregor Robertson to cancel the rollout of the new logo and “engage with the Graphic Designers of Canada BC Chapter develop a process to bring forward professional design options for a new wordmark”.
The new logo was officially approved on February 22, 2017, but the decision was met with significant public criticism – including critics from the design community – over the design and its similarity with the City of Chilliwack’s logo.
In a report, the City of Vancouver says that its existing logo has not been updated in over 10 years.
The design unveiled in February came at a cost of $8,000 to the City.
- City of Vancouver spent $8,000 on this new Gotham font logo design
- Gregor Robertson puts new City logo on hold
- Local design community responds to new City logo: "This is not our Vancouver"
- New City of Vancouver $8,000 logo approved by Council
- New City of Vancouver logo rolled out before approval
- New Vancouver logo gets its own spoof Twitter account... obviously
In addition to scrapping the new logo, the municipal government will also “engage the public on a new visual identity, within existing budgets” and give residents an opportunity to vote on the final design.
And while no specific date for the vote has been set yet, the motion seeks to have the vote held by fall 2017.