Rogers renews naming rights deal for Vancouver's Mobi bike share | Daily Hive

Mobi by Rogers Vancouver bike share. (David Niddrie/Vancouver Bike Share)

Rogers Communications will remain as the naming rights sponsorship partner of Vancouver’s public bike share system for another three years, keeping the Mobi by Rogers name in place through at least 2029.

Rogers and Vancouver Bike Share, which is the local company that operates and maintains Mobi, recently announced that their renewed partnership will begin in 2027.

Rogers first became Mobi’s naming rights sponsor in 2023 after assuming Shaw Communications’ sponsorship agreement, as part of its historic acquisition of the Western Canada-based telecommunications company. At that juncture, Mobi also went through a major rebrand.

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The value of the sponsorship renewal was not disclosed.

Earlier this year, before renewing Rogers’ sponsorship deal, the City of Vancouver and Vancouver Bike Share reached an agreement to extend the shared micromobility company’s operating contract for another five years through the end of 2031.

In July 2026, Mobi also marked the 10th anniversary of its Vancouver launch.

“Mobi by Rogers has been an integral part of the transportation network in Vancouver for the past 10 years, enabling both residents and visitors alike to choose a fun, active and sustainable transportation option,” said Mia Kohout, the CEO of Vancouver Bike Share, in a statement.

“We are thrilled to extend our partnership with Rogers Communications and appreciate their commitment to keeping our wheels turning for years to come.”

Having a naming rights sponsor reduces some of the service’s reliance to generate revenue from Mobi’s riders. This is a common strategy for major bike share systems around the world, such as New York City’s Citi Bike (sponsored by Citigroup), London’s Satander Cycles (sponsored by Satander), and Portland’s Biketown (sponsored by Nike).

Shaw became Mobi’s first naming rights sponsor in late 2026, just months after the launch of the service.

To celebrate the sponsorship renewal, last month, Rogers began giving away a combined 200,000 minutes of free Mobi rides over the remainder of 2026. Rogers also plans to give away annual passes and thousands of additional free-ride minutes during each of the three years covered by the renewed partnership.

“For 10 years, Vancouverites have embraced Mobi by Rogers as a fun, convenient and sustainable way to get around the city, and we’re thrilled to continue that journey together,” said Terrie Tweddle, the chief brand and communications officer of Rogers.

“This renewal is about more than extending a partnership. It’s about investing in the future of mobility in Vancouver and celebrating the riders who have made Mobi such a success.”

Currently, Mobi has a fleet size of about 2,600 bikes, including e-bikes. The fleet is deployed across more than 260 stations within the City of Vancouver and at the University of British Columbia campus. So far, since its launch in 2016, Mobi riders have cumulatively completed over 8.8 million trips and collectively travelled over 26.2 million km.

In 2024, Mobi began facing some competition with the launch of Lime’s public e-scooter share system in Vancouver, with that competition further intensifying beginning in 2025, when Lime further expanded into Downtown Vancouver. Under its contract with the City of Vancouver, Lime has an initial three-year contract and up to three additional five-year extensions, enabling for a total possible contract duration of 20 years.

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