Kraft Dinner launches pink candy-flavoured mac and cheese for Valentine's Day

Jan 27 2021, 3:33 pm

The cheesiest time of the year is about to get even cheesier. Kraft Dinner is switching its iconic orange colour to a red hue, just in time for Valentine’s Day.

The limited-edition Candy KD will be made with the standard cheesy taste along with pink flavours of sweet, sweet candy.

“This twist on the beloved classic will have Canadians from coast-to-coast whispering ‘let’s mac out,'” says the company’s press release.

Canadians are also eligible to get a free box of the Candy KD from today until February 14. The company is holding a competition on social media, asking Canadians to share their best pick-up lines across KD’s social channels.

“Valentine’s Day might be the cheesiest day of the year and as Canada’s favorite cheesy dish, we wanted to join in the fun,” said¬†Brian Neumann, Senior Brand Manager,¬†Brand Build¬†& Innovation, Kraft Heinz. “By combining the colour and flavour of Valentine’s Day with our iconic one of a kind cheesy taste, we’re excited to give Canadians a new way to show their love this year, with Candy KD.”

 

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Kraft Dinner says if Canadians show the limited-edition candy-flavoured mac and cheese enough love, the brand may even turn this holiday fling into a long-term relationship.

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