Vancouver-born company Herschel Supply Co. this week announced a partnership to benefit the city’s centre for marine research, education, animal rescue, and ocean conservation programs.
The Re-Sail Program, designed to help save the Vancouver Aquarium, was launched in partnership with the Ocean Wise Conservation Association. On March 17, the pandemic forced the aquarium to close its doors to the public, and since then, it has lost millions in ticket revenue.
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As a result, the aquarium is at a significant deficit, using reserve funds to maintain animal care and habitat maintenance. It typically costs $1 million per month for the operation and facility expenses alone. When the aquarium is able to reopen, it will be at reduced capacity, leading to a long financial recovery.
The Herschel Supply Re-Sail Program sees a storied upcycled collection launch, with all proceeds from sales being donated directly to the aquarium.
Each item in the collection is being made at Herschel’s Vancouver design studio, using materials like used boat sails sourced locally. The team at Herschel is taking these excess materials, saving them from the landfill, and transforming them into products and accessories for the home.
The collection includes a utility apron, wall organizer, pen case, and small and large bucket containers. Each item is finished with Herschel’s white woven label and a Herschel Supply Re-Sail Program tab, yet each is unique due to the different stitching, sails, and cutlines.
In a press release announcing the Re-Sail Program, Herschel Supply co-founder, Jamie Cormack, said: “As a Vancouver-based company ourselves, we’re incredibly proud to support Ocean Wise and the Vancouver Aquarium during this challenging time.
“We designed the Herschel Supply Re-Sail Program to ensure that the Vancouver Aquarium can continue their invaluable work to protect our oceans and educate future generations.”
All pieces from Herschel’s limited Re-Sail Program are exclusive to Canada and listed on the brand’s website.