Herschel releases iconic [email protected] bear as part of new collaboration (CONTEST)

Mar 6 2019, 4:50 am

Herschel Supply Co. is putting its own spin of the iconic bear-shaped [email protected] figurine as part of a new limited-edition collaboration dropping today.

Part of a team-up with Japan’s MEDICOM TOY, the company is releasing the pop culture bear in three sizes — available in 100%, 400% and 1000% sizing scales.

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The Herschel [email protected] is featured in a matte Peacoat navy base color, and is donning a high-gloss Tango red Heritage backpack — paying homage to the brand’s DNA and one of its first signature carryall styles.

There’s also a curated line of new products to accompany it, including a tote, short-sleeve tee and cotton twill Mosby Curve snapback cap all with the co-branded finishes.


Herschel is the latest in a long list of high-caliber collaborators since 2001 that have put their unique spin on the [email protected] figures.  The company says the collection “embodies this spirit of connectivity with a design that celebrates travel and brand heritage.”

The collection is available in select stores and online starting today.


To celebrate the launch of [email protected], we’ve partnered with Herschel to give away a sweet prize pack valued at approximately $1,000, including:

  • A [email protected] in all three sizes
  • An original red Heritage Herschel backpack (like the bear is wearing)

To enter to win, do at least one of the following:

1. Follow @HerschelSupply and @DailyHiveMapped on Instagram, then leave a comment below with your IG handle. (2 entries each)

2. Tweet the following on Twitter: (1 entry)

  • Win a package of #BEARBRICK figurines plus a @HerschelSupply red Heritage backpack via @DailyHiveVan http://bit.ly/2ITk9HC RT to enter! #welltravelled

Contest entries will be accepted from the time and date of publishing until 11:59 pm on March 15, 2019. One winner will be chosen at random and contacted through the platform they used to enter.

Contest Guidelines

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