Forever 21 relaunches in Canada with new website

Nov 17 2020, 1:51 pm

Forever 21 is back in Canada after closing stores across the country last fall.

While it’s not opening any physical stores, the fast-fashion brand has launched a new website for Canadian shoppers.

Forever 21’s resurrection was first revealed in January 2020, when the company announced a partnership with e-commerce platform Global-e.

“E-commerce forms a large chunk of the profitable core of our operations and as part of our new global strategy,” Forever 21 President Alex Ok said when announcing the partnership.

“Forever 21 will leverage Global-e’s technology to offer international customers an outstanding online experience. To engage digitally savvy consumers today, retailers need to invest in creating a unique online experience that speaks directly to the shopper.”

 

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The new online store is currently offering up to 70% off as part of their “grand Canadian reopening,” and shipping is free for orders over $29.99.

Forever 21 filed for bankruptcy in September 2019 and announced it would be winding down its Canadian operations.

When it closed its doors, the brand had 44 stores in Alberta, British Columbia, Manitoba, Ontario, Quebec, and Nova Scotia.

Zoe DemarcoZoe Demarco

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