On Friday, November 20, Vancouver’s new Foot Locker Power Store will open to the public.
The new retail space is located at 1067 Robson Street and has been under development since late 2018. Designed by Francl Architecture, the two-storey building is located between Sephora on the east and the heritage Manhattan building on the west.
The brand describes Power Stores as an “elevated retail experience.” In addition to a larger space than typical Foot Locker retailers, the concept includes an extensive amount of products and offerings.
The new store also includes custom artwork painted by local artists, as well as an activation space that will host ongoing community events for sneaker lovers. Due to the ongoing pandemic, however, community events will only take place in the future, when it is safe to do so.
Vancouver’s new retailer is the first Power Store in Canada and the eighth across Foot Locker’s global locations. Other Power Stores are located in New York, Philadelphia, Washington Heights, and California.
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“We knew we had the opportunity to bring an elevated customer experience to the great City of Vancouver,” Foot Locker tells Daily Hive in an interview. The American-based footwear sportswear retailer says that the “project has been a number of years in the making,” adding that it involved a number of departments and team groups across the company.
Visitors will be able to find full-family shopping and offerings from Foot Locker’s top brands, such as Nike, Jordan, Vans, Converse, Adidas, and Puma. Upon opening, Foot Locker says that the new location will include “an assortment of exclusive products,” such as Beyonce’s new Ivy Park collaboration with Adidas.
Products from local Vancouver brands will also be found in-store, including Van City and Native, to name a few. Similar to other Power Stores, the location will also include a Vancouver-exclusive collection of t-shirts and fleece, dubbed “Because Sneakers.”
According to Foot Locker, the store’s activation space can be found on the second floor and will “host local DJs and brands when the current conditions allow.”
Milne, a Vancouver-based muralist, tells Daily Hive that the artwork throughout the store includes a mixture of hand-painted and vinyl-applied wall designs.
“Many of the vinyl designs are dense black and white mosaics with many little visual Easter Eggs hidden throughout for people to find,” she explains. “The dressing room designs are some of my favourites, and each of the room designs are super-saturated and hyper-local.”
Naturally, the artwork involves plenty of sneakers, and Milne says that they tried to incorporate as many classic silhouettes as possible. And while the installation of the painted portion took place in just under a week, it took the artists nearly a year to work through and revise the design.
“I’m really happy with where we landed on everything,” Milne adds. “As you might expect with such a big project, there ends up being an incredibly long runway for everything, but it makes the payoff that much greater when you get to see it all come together.”
And as far as having any in-demand sneakers on release, Foot Locker says to follow their Instagram and keep an eye on their app for exclusive launch reservations.