A Vancouver-based platform that allows brands to offer digital assets to its customers has announced a first-of-its-kind feature for NFT holders.

Ethos has announced its NFT to Apple Wallet Display Feature, which will allow holders with or without a crypto wallet to easily display their NFTs.

According to Matias Marquez, CEO of Ethos, the latest offering will help make digital assets a frictionless experience for consumers.

 

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“We want to lower the barriers for customers engaging with digital assets, and one way we can do that is by simplifying the process of showcasing their NFTs,” said Marquez in a release. “Of course, any customer who receives a digital asset through the ethos platform can hold it in a crypto wallet, but the ability to simply save it to their Apple Wallet makes it that much easier for more people to enjoy.”

Ethos describes itself as a leading white-label digital asset platform for brands, offering its clients real-world utility online and at physical locations.

Matias Marquez, CEO of Ethos/Twitter

To learn more, visit Ethos online.