Flexible casual clothing apparel brand DUER has announced plans to open a new flagship store at 1755 West 4th Avenue, on the border of Vancouver’s Kitsilano neighbourhood.
This will be a 2,100 sq. ft. store at the former Billabong location, just east of Burrard Street within an area that has become an outdoor apparel and equipment retail precinct. It will also replace DUER’s existing store location at 118 West Hastings Street in Gastown.
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The new store will feature a modern interior and experimental spaces, such as a performance lab with an area with swings and bikes, where customers can test the function of DUER products through movement.
The emerging Vancouver-based company is best known for its technical, stylish jeans that are designed for comfort during outdoor activities, including cycling and hiking. It has product lines for both men and women.
This store location is expected to open in May 2021.
DUER’s products are currently mainly sold through 700 retailer partners worldwide in 27 countries, including Nordstrom and REI.
The company has three other brick-and-mortar stores located in Calgary, Toronto, and Denver. It also has plans to expand with new branded spaces in additional US markets later this year.