It looks like the City’s controversial $8,000 wordmark is set to step back into the limelight…again.
That’s because Mayor Gregor Robertson has put forward a motion to be discussed at the council meeting on Tuesday May 2, that will decide whether or not to scrap Vancouver’s newly proposed (and heavily criticised) logo design.
In response, Gregor Roberston decided that the rollout of the simplified design logo would be put on hold in order for it to be reassessed to build a better brand for the city.
According to the online motion, the City will work with the Graphic Designers of Canada BC Chapter to “engage the public on a new visual identity.”
If council votes to cancel the logo, the motion states that Vancouver residents could be able to partake in an online vote held in Fall 2017 to decide on on the final wordmark design.