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Vancouver city council to decide whether to scrap controversial logo

DH Vancouver Staff May 01, 2017 8:52 am 1,165

It looks like the City’s controversial $8,000 wordmark is set to step back into the limelight…again.

That’s because Mayor Gregor Robertson has put forward a motion to be discussed at the council meeting on Tuesday May 2, that will decide whether or not to scrap Vancouver’s newly proposed (and heavily criticised) logo design.

City of Vancouver

Back in February, the City voted to approve Vancouver’s simplistic logo design; a decision that was met with near universal backlash, particularly from the city’s design community.

In response, Gregor Roberston decided that the rollout of the simplified design logo would be put on hold in order for it to be reassessed to build a better brand for the city.

What’s next?

According to the online motion, the City will work with the Graphic Designers of Canada BC Chapter to “engage the public on a new visual identity.”

If council votes to cancel the logo, the motion states that Vancouver residents could be able to partake in an online vote held in Fall 2017 to decide on on the final wordmark design.

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DH Vancouver Staff
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