City of Vancouver spent $8,000 on this new Gotham font logo design

The City of Vancouver is considering a logo change for a fresh new look.

The City is proposing a bolder, simplified wordmark using the same colour scheme. Lettering will be changed to the Gotham font style.

The old logo (left) compared to the new design on the right (Image: City of Vancouver)

In a report, the City says that its existing logo has not been updated in over 10 years.

“A simpler visual identity will not only be more easily recognized and understood by those for whom English is not a first language but can be easily adapted for social media channels,” said the report.

“A simplified wordmark has been developed which represents an updated image of the City of Vancouver and modern, innovative, and a highly desirable place to live and work.”

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What seems like a simple change to the City’s logo comes with a relatively hefty price. The report says that the company selected to refresh the wordmark was the lowest bidder and the cost came to just under $8,000.

City councillors are set to vote on the new wordmark on Wednesday. The City says that if approved, the new design will be rolled out gradually through the course of 2017 to minimize costs.