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Gregor Robertson puts new City logo on hold

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Simran Singh Mar 01, 2017 1:45 am 2,146

Vancouver Mayor Gregor Robertson has responded to the City’s new wordmark, addressing public concerns over the simplified logo.

Last week, the City of Vancouver voted to approve  Vancouver’s controversial new logo design, which cost $8,000, at a Council meeting.

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But the decision was met with criticism from members of the local design community, who said they were “deeply disappointed” with City Council’s decision to approve the new logo.

“There is so much more that could have been done, yet the City has severely failed to produce an inspirational mark that authentically represents and makes us proud of who we are and can be,” said the designers in an open letter.

In an online statement, Roberston said that the new logo “was the first in a series of steps City staff were taking to refresh Vancouver’s visual identity to reflect our social, cultural and economic growth, and optimize our visual presence for online and social spaces.”

In response to the design community, Robertson said that the logo would not go on any permanent City structures and signs.

“I have asked the City Manager not to put the wordmark on any permanent City assets while we engage with the design community and public in looking at ongoing improvements in the City brand,” said Robertson.

The Mayor has also asked Jonathon Strebly, the BC Chapter President and National President of the Graphic Designers of Canada, to engage in discussions with design stakeholders in the coming weeks to build a better brand for the City.


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Simran Singh
Simran is a Staff Writer at Daily Hive. She enjoys writing about culture, society, and politics. In her spare time, she drinks too much coffee and listens to a lot of Beyoncé. Have a story idea? Email her: [email protected]

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