Check out the camera that's on every content creator's Christmas list

Nov 27 2019, 8:54 am

Looking to up your camera game for good this holiday season? Make sure you tell Santa about the Nikon Z 50.

Finding the perfect camera for your individual needs can be overwhelming. In between all the options for 4K video, lenses, and frame rates, keeping up with the ever-expanding world of technology can feel like a relentless pursuit.

But whether you’re looking to finally make 2020 the year for your YouTube channel, take better pictures for the ‘gram, or even make your directorial debut, the mirrorless Nikon Z 50 is the ultimate photographic investment.

It’s no surprise creators are flocking to get it on their wish list. Here are some of the incredible features of the Z 50.

Light as a feather

Nikon Z 50/Nikon

The Z 50 is all about delivering high-quality images and videos while being super lightweight (its magnesium alloy frame only weighs 450 grams) — so you don’t have to lug around a huge camera case every time you think inspiration might strike. This is also Nikon’s first mirrorless camera to use the DX-format (with its 20.9-megapixel image sensor), which results in a lighter overall camera body than other mirrorless options.

Mirror, mirror, on the wall, which is the best lens of them all?

Users can take advantage of Nikon’s Z mount on the camera and the two new companion lenses — the ultra-compact 16-50mm and the 50-250mm telephoto zoom — designed especially for the Z 50. Whether you’re shooting cityscapes or getting that close-up shot, it means it’s that much easier to capture a perfect frame.

4k, for real

Making HD videos is no longer reserved for the pros. The Z 50 offers users the chance to shoot stunning videos in 4k. It even has features such as slow-motion, time-lapse, an interval timer, and built-in stabilization — so you don’t have to worry about attaching your camera to a gimbal or Steadicam when you want to get a smooth shot.

Never miss a moment

If you’re shooting beautiful photos or video, there’s nothing worse than having a camera that’s too slow to capture the moment. The Z 50 locks focus at lightning speeds with its 209-point Hybrid AF System, and its 11 fps (frames per second) continuous shooting mode means that you’ll never miss the shot.

Set up Selfie Mode

Nikon Z 50/Nikon

Not only is the Z 50 super-fast, lightweight, and able to be paired with incredible lenses, but the Z 50’s flip-down LCD touchscreen makes it the ideal camera for vloggers. After all, less time spent setting up the camera means more time spent on being the star of the show. The flip-screen is also perfect for taking selfies. Once activated, Selfie Mode disables everything but essential controls, so users don’t accidentally change settings. Less awkwardly angled shots for the ‘gram? We’re in.

Edit on the go

You can also trim video right on the Z 50 – no more dragging around a laptop to edit things everywhere you go. What’s more, mood-setting filters and effects can be previewed in real-time so you can see exactly what you’re capturing (meaning less “I’ll fix it in post” conversations while you’re shooting).

Stay connected

The Z 50 has built-in Bluetooth and WiFi, so users can instantly transfer content to their phones for instant sharing to their social channels.


There’s no better time than the holidays to invest in some new technology, and the Nikon Z 50 has all the features to set you up for serious success.

Find out which local retailers are stocking the Nikon Z 50 near you so you can join all the content creators upping their YouTube, Instagram, and videography game.

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