Canucks partner with ridesharing company despite no rideshare in BC

Nov 28 2018, 7:08 am

You’ll still have to take a taxi home after the game, but rideshare has arrived at Rogers Arena.

The Vancouver Canucks have announced a new sponsorship agreement, as ridesharing company Lyft is now the official rideshare partner of the team.

The new agreement will be evident for fans to see right away, as the Lyft logo has been painted onto the ice, between the boards and goal line in the Canucks’ end of the rink.

“With a commitment to connecting our communities, the Vancouver Canucks and Lyft share similar values and can now work together to make an active difference through a better fan experience and local partnerships,” said new Canucks COO Trent Carroll in a statement. “We’re excited to welcome Lyft to Rogers Arena.”

The new partnership will certainly raise eyebrows, given Vancouver is the only NHL city currently without rideshare services — at least until Fall 2019.

“In every one of our markets, we look for local partners who are making a positive impact in their communities,” said Aaron Zifkin, managing director for Canada at Lyft. “Our partnership with the Canucks and Rogers Arena will enable us to work more closely with the Canucks for Kids Fund, and ultimately, help improve the fan experience and create a more connected Vancouver.”

The Canucks and Lyft seem like a match made in heaven, given how outspoken owner Francesco Aquilini has been about ridesharing on social media in recent months. The Canucks owner has mentioned Lyft and Uber on Twitter six times since April.

Coincidentally (or not), Aquilini has promised to live-tweet tonight’s game — the second time he has done so this season.

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