Most commercials are easy to forget — they’re boring, repetitive, and standing between you and whatever show/sporting event/YouTube video you were watching.
However, on that rare occasion, there are commercials that actually pull you to the edge of your seat by mesmerizing you with stunning visuals or a sweet story. This is no small accomplishment for a video that may only be a minute or two long.
The creators of these ads get their much-deserved kudos at the Cannes Lions International Festival for Creativity, a festival known as the Oscars for commercials.
The National Advertising Benevolent Society (NABS), in partnership with The Globe and Mail, is hosting a screening of the Cannes Lions 2018 award winners at Vancouver’s Scotiabank Theatre on January 31.
Viewers will have the chance to take in the short — though no less impressive — works of the advertising industry from the comfort of movie theatre seats, with the 126 minutes of award-winning advertisements play on the big screen.
Some of these commercials include the famous “It’s a Tide Ad” from Tide, “Unlock” from Apple, and Taco Bell’s “Web of Fries.”
The screening will be bookended by a networking social, giving attendees the opportunity to network with over 200 professionals from the advertising, media, and broadcast industries. Steamworks beer and local artisan pizza will also be served so no one leaves hungry.
The Cannes reel also acts as a fundraiser, with money raised from the January event going to support Canadian professionals in the marketing and communications industry facing personal, career and family challenges due to illness, injury, unemployment or financial difficulties. By the end of 2018 nabs will have helped nearly 3500 individuals & families.
Tickets for the Cannes Lions screening can be purchased online for $25 to $30 by visiting the Eventbrite page here — and the sooner the better for locking down your seats, as last year’s event sold out.
When: Thursday, January 31, 2019
Time: 5:30 to 9 pm
Where: Scotiabank Theatre — 900 Burrard Street, Vancouver
Tickets: $25 to $30, available online
Daily Hive is a proud sponsor of nabs and the Cannes Lions screening