Best Buy Canada has let go of hundreds of employees as customers continue to move online.
A communications spokesperson for the company confirmed to Daily Hive that 750 staff members have been laid off in Canada, of which 660 were part-time and seasonal workers.
“As in the US, we’ve seen consumer behavior change in Canada and so similarly we’ve had to evolve to meet those needs,” said Tara Narain, a senior communications manager at Best Buy Canada.
“This includes adaptations in the way we work, some individuals changing roles or locations, and we’ve had to say goodbye to some colleagues.”
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Narain said the COVID-19 pandemic has “permanently” changed customer’s behavior as shopping is increasingly done digitally.
In fourth quarter financials released on February 25, Best Buy reported that online sales had increased nearly 90% from November 2020 through to January 2021 compared to the same period a year ago.
Despite shifting habits, she confirmed that Best Buy Canada would not be closing any of its physical stores, which remain a “vital part” of the customer experience.
“Different models are needed for this new reality,” Narain said. “We have, unfortunately, had to decrease employees in some markets.”