After B.C. cannabis sales took a massive hit last October, the market saw a huge recovery the following month in November 2025, although a surprising province still topped B.C.’s sales.
Last month, we reported that retail sales saw a significant drop of almost $40 million in October 2025 compared to the previous month, according to the latest cannabis sales figures from Statistics Canada at the time. In October 2025, B.C. cannabis sales totalled just over $30 million. In comparison, B.C. cannabis sales totalled $69 million in September 2025.
October 2025 was the same month that the BC Liquor Distribution Branch was struggling with supply issues due to the historic BC General Employees’ Union (BCGEU) strike.
The B.C. cannabis market saw a huge recovery in November 2025, with sales of just over $78 million, the highest they’ve ever been, at least based on the figures reported by Statistics Canada.
Statistics Canada’s retail portal allows you to look at monthly sales dating back to when legalization went into effect in October 2018, and for a single month, the data shows B.C. has never recorded over $78 million.
Still, an apparent record month for B.C. wasn’t enough to surpass Alberta’s cannabis sales, which saw a monthly total of over $81 million in November 2025.
Nationally, Canada recorded over $477 million in sales in November 2025, which is up from over $448 million in September 2025 but down from over $503 million in August 2025.
Ontario continues to lead the way for all provinces and, in November 2025, recorded over $177 million in cannabis sales.
According to 2024 data from Statistics Canada, over one in three Canadian adults use cannabis.
“In 2023, more than one-third of adults aged 18 to 24 years (38.4 per cent) and 25 to 44 years (34.5 per cent) reported using cannabis in the previous 12 months, compared with 15.5% of adults aged 45 years and older,” Statistics Canada said, adding, “About one in 10 adults aged 18 to 24 years (8.7 per cent) and 25 to 44 years (10.3 per cent) reported using cannabis daily or almost daily in the previous 12 months, compared with 4.8 per cent of adults aged 45 and older.”