Band-Aid shared new bandages in a diverse range of skin tones on Instagram this week, but it’s not clear if Canadians will be able to purchase the darker colours.
Company spokesperson Katherine Lal told Daily Hive that it’s planning to launch the new skin tones in the US and is “exploring” bringing these products to Canada. It’s not clear when the Johnson & Johnson-owned company will make a decision.
“We currently sell BAND-AID brand Clear Strips Adhesive Bandages, which were designed to be used by people with a variety of skin tones. These bandages were launched in the 1950s,” Lal said.
On Instagram, Band-Aid said it’s launching the new bandages in the US because “we stand in solidarity with our Black colleagues, collaborators, and community in the fight against racism, violence, and injustice.”
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We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.