'Harmful' billboards from anti-vaccine group coming down after public outcry

Feb 27 2019, 11:00 pm

Following public outcry after an anti-vaccine group launched a billboard campaign in Toronto last week, City councillor Joe Cressy tweeted confirmation on Wednesday that the ads are being pulled down.

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“I want to commend the sign company for hearing the overwhelming public concern and acting swiftly to protect public health and our children,” Cressy wrote.

According to Ted Kuntz of Vaccine Choice Canada, the campaign –which featured four different rotating ads –began on February 21 and was originally slated to run for two full weeks, “until we have no less than two million impressions.”

But after numerous public complaints about the nature of the ads, the “campaign” will be decidedly shorter.

“Given the rise of unfounded & disproven anti-vaccination information & the dangerous public health consequences, this incident has demonstrated the need to approach anti-vaccination advertising just like we do with tobacco: to stop it in this city & across the country,” added Cressy.