One of the two adidas stores on Granville Street in downtown Vancouver has been completely rebuilt into a new originals ‘neighbourhood store’ concept.
Last week, the company reopened its 2,200-square-foot store at 848 Granville Street with a refreshed look that “captures the raw energy of the neighbourhood and streets to turn original stores into local culture epicentres.”
The Vancouver Originals store first opened 12 years, and its recent renovation is the most extensive of the three Canada original stores.
The heritage brick wall in the store is now exposed, and other elements include a preserved plant wall with neon lights, a 3D embossed local map of Vancouver, and fitting rooms inspired by Gastown and the North Shore mountains.
As well, the storefront has been extended outwards towards the maximum of the building envelope, expanding the retail area.
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“Our Vancouver Originals store is built with brand DNA and influenced by the city of Vancouver,” John Summers, Vice-President of Direct to Consumer with adidas Canada, told Daily Hive. “The root of this store is designed to highlight the city of Vancouver, utilizing existing architecture, which is our playground.”
The Originals store focuses on casual wear while the adidas sport performance store next door caters to athlete and sports customers, offering a unique product range than the Originals brand.