Toronto is now home to Canada’s largest single digital screen.
The screen at Yonge-Dundas Square is more than 26 feet high and 188 feet long, according to Astral Out of Home, who made the announcement yesterday. Animated in full motion, the new digital wrap delivers a brand-new multi-media experience with cutting-edge visuals at very high resolution.
“The Yonge-Dundas Square digital wrap represents a major addition to Astral Out of Home’s already impressive portfolio,” said Karine Moses, Astral Out Of Home president in a release. “The sheer scale of the screen, with its full motion video capabilities synchronized with a dedicated, static digital screen, provides advertisers with the flexibility to deliver a powerful story while bringing their brand to life.”
The Square, located in the heart of Toronto, and is one of the busiest intersections in Canada, sees more than 93,000 pedestrians and more than 30,000 vehicles a day. It also plays home to many city festivals including the upcoming NXNE and Luminato.