The views are different here.
That’s the premise of the newly release marketing campaign from Tourism Toronto boasting “both the iconic physical views and the open-minded views that define Toronto.”
Part of a video-based campaign developed with creative agency J. Walter Thompson Toronto, the first video in the series shows off the city’s best assets in just over a minute.
Architectural landmarks and arial views, ballerinas dancing in the TTC, skateboarders at underpass park, and stadiums full of roaring sports fans all make appearances along with the faces of real Torontonians, bustling neighbourhoods, the flavours, and of course, sources of civic pride including Drake and the legendary Bautisa batflip.
In a press release posted to the Tourism Toronto website, Executive Vice President and Chief Marketing Officer of Tourism Toronto, Andrew Weir says, “Toronto is a truly unique city filled with spectacular views of architecture, neighbourhoods, culture and the lake, and also a place where you’ll find a unique way of looking at the world…”
Expect the campaign including additional videos and digital ads to continue to roll out this spring.