This one’s a little bittersweet.
Bitter because we’re used to ranking among the top cities in pretty much everything. Sweet because, hey, we’re still in the top quarter.
Home finding service Nestpick has just released its very extensive Millennial City Ranking, which scored 100 cities around the world based on their appeal to the work-from-Starbucks generation. It’s so Millennial, in fact, that it even includes a score for “Apple Store.”
Cities were ranked based on scores out of 10 in 16 categories – Employment, Startup, Tourism, Housing, Transport, Health, Access to Contraception, Food, Internet Speed, Apple Store (for real), Gender Equality, Immigration, LGBT Friendliness, Nightscene, Beer, and Festivals.
Toronto finished a pretty good 24th, sandwiched between Auckland, New Zealand, and Bristol, England. Fellow Canadian cities Vancouver and Montreal ranked 10th and 15th, respectively.
“In order for a city to rank highly, we determined that it must have a thriving business eco structure, allow affordable access to the essentials that young people need to survive, have a sense of openness and tolerance that is increasingly prevalent in the 21st century, and lastly, offer a chance for millennials to kick back and relax,” reads an overview of the ranking.
So, where does Toronto go wrong?
According to Nestpick, Toronto needs to improve its business ecosystem, housing situation (no wonder half of Millennials want to leave), nightlife (for which is scored an abysmal 1 out of 10 points, which was good enough to tie with Vancouver), and beer… whatever that means.
So yeah, Toronto’s not a fun place apparently.
(FYI: We invite anyone involved in this ranking to spend any weekend of the year with us in Toronto so we can show them just how wrong they are.)
Toronto’s bright spots were its startup scene – among the best in the world – access to contraception, immigration tolerance, and LGBT friendliness.
Conclusion: economically exclusive, socially inclusive.
A closer look at life for Toronto Millennials: