Canada’s first panoramic movie-watching experience officially opens on December 20.
Cineplex, along with CJ 4DPLEX, announced the start of a pilot project that will give movie-goers a new immersive experience.
For its debut, Cineplex will be screening the highly anticipated film “Aquaman” at Cineplex Cinemas Queensway.
ScreenX is the world’s first multi-projection theatre technology that enables a 270-degree, panoramic movie-watching experience, according to Cineplex.
Using a system that expands the centre screen image to the side walls, ScreenX surrounds audiences with imagery beyond the frame of the traditional movie screen and provides them with a sense of being inside the movie.
“At Cineplex, we are always looking for the newest and most innovative experiences to introduce to our guests across the country,” said Dan McGrath, Chief Operating Officer, Cineplex. “ScreenX is a perfect example of this and we are so excited to continue our partnership with CJ 4DPLEX and launch yet another first for Canadian movie-goers.”
CJ 4DPLEX and Cineplex partnered back in 2016 to open Canada’s first 4DX auditorium at Cineplex Cinemas Yonge-Dundas. Following the successful pilot, they announced an expanded agreement in September 2018 that will bring the 4DX experience to as many as 13 additional Cineplex locations across the country over the coming years.
“Aquaman” is the fourth film in a multi-picture agreement between Warner Bros. Pictures and CJ 4DPLEX and the eighth Hollywood blockbuster released in ScreenX this year. It joins previous screenings of films like “The Meg,” “The Nun” and “Fantastic Beasts: The Crimes of Grindelwald.”
The ScreenX is slated to continue in 2019 with the first solo feature of comic book hero “Shazam!” in April.
With the opening at Cineplex Cinemas Queensway, ScreenX will now be located at 187 locations in 16 countries.