Tim Hortons’ beloved Roll Up The Rim To Win contest is on across the country currently, which means that in peak cold and flu season, Canadians everywhere are using their lower incisors to unfurl the lip of their coffee cups to check for prize statements.
Then we tear them off and keep the saliva coated coupons in our pockets and wallets, only to hand off to some stranger at a later date.
It’s kind of gross.
While Mr. Wonderful and co. passed on the pitch on season three of the Dragon’s Den, Ottawa-based inventor and manufacturer Paul Kind has found a home for the Rimroller™ amongst the tools and hardware retailed at Lee Valley.
Per the product description online;
This product makes it easy to check for prize statements hidden under the rims of paper coffee cups in various contests. Essentially a curved clip with two integral (covered) blades, it slices the cup rim twice (1-1/8″ apart) when pushed down, and an internal lip unrolls the paper edge when it’s pulled up. Push, pull and you’re done.
2″ high, 1-1/2″ wide, with an attached split-ring.
Interestingly enough, Lee Valley seems to recognize that they might not be “the most appropriate retailer of this product,” but seem rather charmed with its designer, Kind, and impassioned to see the success of this “well-designed, and well-manufactured product at a very reasonable price. [It’s] one of those products that just [delights] people when they [use] it.”
The Rimroller™ retails for $2.95 each or $2.35 each when buying five or more.