Popular Korean lifestyle retailer MUMUSO opens first Toronto location

Jul 2 2019, 6:55 pm

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A low-cost retailer that will compete with Dollarama and MINISO has made its first entry into the Toronto market.

MUMUSO opened its first Toronto location at 5150 Yonge Street in the North York Centre over the weekend. The retailer already has two locations in Vancouver.

Although the brand is Chinese as it is headquartered in Shanghai, it markets its business and products as Korean.

“MUMUSO is a Korean brand with the focus on fashion. Its products are manufactured in China, Korea, Japan, Thailand, Singapore, and so on, providing clients with a wide range of fine goods to choose from,” reads the retailer’s website.

“We carry out a principle of plain, simple, and environmental while being innovative in production technology. With creative and fine products, we offer you a creative fashion and a better life.”

 

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The brand’s products are highly similar to MINISO, with “lifestyle” items ranging from children’s products, apparel, accessories, kitchen items, bags, stationery, skincare, and cosmetic goods.

 

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The company was founded in 2014, and it has aggressively expanded worldwide with hundreds of locations in 20 countries, including the Philippines, Vietnam, Russia, Thailand, United Arab Emirates, Australia, and China.

With files from Kenneth Chan.