Toronto's Immersive Van Gogh exhibit will reopen next week

Mar 5 2021, 12:35 pm

Toronto’s Immersive Van Gogh exhibit is set to reopen to the public next week as public health measures are lifted in the city.

A media spokesperson confirmed to Daily Hive that the drive-through portion of the show, called Gogh by Car, will resume on March 10 following Toronto’s transition to the Grey-Lockdown zone.

“Lighthouse Immersive continues to take their lead from local government and public health authorities,” Suzanne Cheriton told Daily Hive.

She confirmed that once Toronto moves to the Red-Control level, the walk-through portion of Immersive Van Gogh and the new Illusionarium exhibit can welcome guests.

The hope, Cheriton said, is that the move to the red zone will happen in two to three weeks.

Toronto was supposed to host the world premiere of the Immersive Van Gogh exhibit on May 1, 2020, but the opening was delayed by the COVID-19 pandemic.

Producers launched Gogh by Car in June of last year, and guests could visit the walk-through portion by July.

The show “brings the art of Vincent to life” by immersing visitors in 600,000 cubic feet of projections that animate the artist’s work.

“Wander through giant projections that highlight brush strokes, detail, and colour as you have never experienced them,” the website reads.

Anyone who previously purchased one of the time-sensitive tickets will be able to transfer it to a later date.

Several health and safety measures have been implemented throughout the exhibit, including mandatory masks, physical distancing circles, and increased sanitization.

“Immersive Van Gogh is astonishing in scale, breathtakingly stunning, and induces a completely novel experience to the iconic works of van Gogh,” said co-producer Corey Ross ahead of the show’s opening last year.

Gogh by Car

When: Opens March 10

Where: 1 Yonge Street, Toronto

Tickets: Available online – $99 per car for two people, $39.99 for each additional person for a maximum of six people per vehicle

Please Note: If you go out, maintain the six-feet physical distancing guidelines and wear a mask.

Zoe DemarcoZoe Demarco

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