Toronto is getting a new immersive magic experience next month

Nov 11 2020, 6:21 pm

A new immersive magic experience from the creators of the Immersive Van Gogh exhibit is set to open in Toronto next month.

Created by Lighthouse Immersive and illusionist Jamie Allan, the world premiere of Illusionarium will open in the Toronto Star Building on December 14, according to a release.

The 300,000 square foot experience will take visitors through a labyrinth of four rooms, each representing a different era in time, as they’re guided through evolving styles of magic.

The rooms – Palais Royale, The Egyptian Hall, On-Air Studios, and Evo-Lusion Hall – will display magic artwork and historical artifacts from its time period, and will “fully immerse you in the culture and soul of the era,” the release says.

immersive magic


The exhibit uses 3D projections, special effects, life-like holograms (be on the lookout for Houdini), and live magicians to create “grand-scale illusions” in a physically distanced setting.

“Illusionarium was in many ways born of my own lifelong love of magic as well as from the circumstances of the pandemic,” says co-producer Corey Ross of Lighthouse Immersive. “This experience offers large scale magic in intimate, fully immersive spaces.”

“It is truly unlike anything that has been done before.”

immersive magic


The installation will run alongside the Immersive Van Gogh and Gogh by Car exhibits in the Toronto Star Building.

To maintain the safety of guests and staff, attendees will only be allowed to enter in groups of four, and only 12 groups will be allowed in one room at a time. Masks will be required for the duration of the experience.

“Illusionarium is completely unique in seamlessly blending technology and practical magic,” said Allan. “I have been combining magic and technology since I was a boy, but this takes that passion to a whole new level.”


When:​ December 14, 2020, to February 15, 2021

Where:​ Former Toronto Star Printing Press Room, 1 Yonge Street, Toronto

Tickets: ​$99 per couple, available online starting November 14 at 10:00 am

Note: While local parks, shops, and events are reopened, Toronto Public Health is reminding individuals to monitor their health for signs and symptoms of COVID-19. And if you’re not feeling well, they recommend staying home at this time. If you decide to go out, maintain the six-feet physical distancing guidelines.

Zoe DemarcoZoe Demarco

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