The City of Toronto will pick up the tab if you eat on King Street

Eat on King Street and the city is buying! The newly launched Food is King promotion is on now until March 4 and provides a one-time $15 Ritual credit towards any menu item at 40 participating restaurants in the area of the King Street pilot project.

See also

• You can now park for free around the King Street Pilot area
• Customer spending in King Street pilot area up 21%, according to City data
• Toronto resident proving King Street pilot area is hardly a ghost town

Designed to drive foot traffic on the stretch of King West between Bathurst and Jarvis, the promotion is “made possible through a partnership between the City of Toronto, the Toronto Association of Business Improvement Areas (TABIA) and the Toronto headquartered food ordering app Ritual,” according to a news release.

“Ritual is one of the City’s growing success stories, and as a King Street business they are offering an innovative way to support local establishments as we pilot this new street design,” said Mayor John Tory. “I’m happy to see Toronto technology used to support Toronto businesses, as part of our continued commitment to making sure the King Street Pilot works for everyone.”

Food is King

When: February 20 to March 4, 2017

Where: Download the Ritual app and search using the words Food is King to see participating restaurants.