If you’ve been seeing billboards around Toronto showing the OVO and RBC logos, you’re not alone.
While the billboards have been up for over a week, the companies finally announced the reason why.
And no, it’s not an OVO credit card.
According to RBC, they are working on a new collaboration with global lifestyle brand October’s Very Own (OVO).
“Together, RBC and OVO will partner to open the popular OVO Summit to the Canadian public for the first time,” states the announcement.
Taking place on Friday, August 2, 2019, OVO Summit is described as an immersive conference for Canadian creatives and lifestyle entrepreneurs looking to grow their careers, hone their skills and make a lasting impact on the creative economy in Canada.
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“At RBC, we proudly champion the power of Canadian youth, and we are thrilled to partner with OVO, an iconic, Toronto-based global lifestyle brand, for the 2019 OVO Summit,” said Matt McGlynn, Vice-President, Brand Marketing, RBC.
“By convening Canadians with different backgrounds, skill sets, talents and aspirations, OVO Summit celebrates the potential of the next generation.”
“Whether you’re an athlete, student, artist, or a globally-recognized institution like OVO or RBC, one thing we all have in common is we’re always chasing new ideas and information to help us on our path to success,” said Oliver El-Khatib, co-founder, OVO. El-Khatib founded OVO with Drake and Noah “40” Shebib.
“OVO Summit is our chance to curate a relevant educational experience for all the like-minded, driven young Canadians who are passionate about careers in music, sports, arts, and entertainment.”
Tickets to OVO Summit will be available for purchase starting June 24, 2019.