The Toronto Blue Jays begin an important three-game series against the Boston Red Sox at Rogers Centre on Friday, and Boston Pizza has taken note.
The Boston Pizza near Rogers Centre at the corner of Front Street and John Street has temporarily changed its name to ‘Toronto Pizza’. With the importance of the next three games for the Blue Jays, it’s a smart marketing ploy.
The Jays, losers of five of their last six games, are one game back of the Red Sox for first in the American League East. Boston is trending in the opposite direction, having won five of their last seven.
Toronto still has a hold over a wild card spot, although their lead is not comfortable. They’re one game up on Baltimore, who sit in the second wild card spot, two games up on Detroit, and three games up on the streaking New York Yankees.
This is a move that Boston Pizza has made before in other Canadian cities. The restaurant chain changed its name to ‘Vancouver Pizza’ in Vancouver and ‘Montreal Pizza’ in Montreal while the Boston Bruins played in playoff series against their respective NHL teams.