Toronto's 500px has been sold to a Chinese visual content maker

Feb 27 2018, 6:22 am

One of Toronto’s top tech companies, which created one of the world’s leading online visual creative communities, 500p has been sold.

According to a release on Monday, the company was acquired by Visual China Group (VCG), the world’s third-largest visual content provider and a longtime investor in 500px.

“By joining forces with VCG, we’ll be able to consistently deliver more innovative features to help you amplify your personal brand, connect with millions of like-minded creatives, and inspire you to improve your skill set as a photographer, as well as reward your talent and creativity with new incentives,” states 500px in a blog post.

In the release, VCG said that it has always been excited by the passion of the 500px community.

“This acquisition is in line with VCG’s strategy to build a world-class photography ecosystem that delivers high-quality images,” said Amy Jun Liang, Chief Executive Officer of VCG. “By integrating our learnings and resources across both and, we will further enrich our content creation, technology expertise, product offering, and continue to deliver the best service and experience to our millions of visual creatives.”

500px was founded in Toronto in 2009. Its community has more than 13 million professional and hobbyist photographers from over 195 countries, and has produced over 120 million high-quality images since its inception.

“We’re extremely proud of where we’ve taken 500px in recent years,” said the Toronto company. “We truly believe this acquisition is a great opportunity, and can’t wait to see the 500px community grow and prosper even more. We’re so honoured to share the journey with all of you.”

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