The cheesiest time of the year is about to get even cheesier. Kraft Macaroni and Cheese is switching its iconic orange color to a red hue, just in time for Valentine’s Day.
The limited-edition Candy Mac and Cheese will be made with the standard cheesy taste along with pink flavors of sweet, sweet candy.
“This limited-edition flavor boost will romance your noodles with a new pink color and make them taste like candy,” explains the company on their sweepstakes webpage.
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Americans are eligible to get a free box of the Candy Mac and Cheese from today until February 14. The company is holding a raffle competition online in which 1,000 lucky winners will take home a box of the sweet pasta.
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Kraft says if the public shows the limited-edition candy-flavored mac and cheese enough love, the brand may even turn this holiday fling into a long-term relationship.