Justin Bieber is making his mark in the cannabis industry with a new line of pre-rolled joints.
In collaboration with Palms, a US-based cannabis company, the Biebs is releasing a line of pre-rolls playfully named “Peaches,” based on his hit single of the same name.
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Each pack comes with seven joints and a custom Bic lighter. The pre-rolls are available in Indica, Sativa, and Hybrid strains.
The release is a limited edition and is in support of the Last Prisoner Project and Veterans Walk and Talk.
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it –- especially for the many people who find it helpful for their mental health,” Bieber said in an emailed statement to Bloomberg.
Fans in California, Florida, Massachusetts, and Nevada will be able to get their hands on the joints first, according to Palms’ Instagram.