Small Business Spotlight: Ground Up serves goodness by the spoonful

May 12 2020, 11:15 pm

If you’re on the hunt for spreadable goodness, Ground Up is the place you want to be.

Dubbed a “not-just-for-profit” business, the company was founded by Julie and Carolyn in the mid-2010s, and they’ve been bottling some of the most delicious and conscious butters and spreads ever since.

From Coconut Cardamom with Chia Seed Almond and Cashew Butter, to Keto-friendly Chunky Almond, Cashew, and Coconut Nut Butter, Ground Up is heaven for fans of alternative butter.

The go-to is the 12oz Jar Sampler Pack, which comes with a variety of products from the company.


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Regardless of how great their spreads are, it’s the purpose behind building their team, and the specific path they took to do so, that makes Ground Up an astounding establishment, and one worth supporting.

“Through an inclusive work environment and on-the-job training, we take an individualized approach to meet women where they’re at, regardless of their background and previous job history,” reads the impact page on Ground Up’s website.

“We cultivate a space for women to grow in confidence and skills, providing a stepping stone to their next phase of employment. Success looks different for each woman who joins our team, and our goal is to be a guide in helping them reach their personal and professional goals.”

You can find Ground Up spreads in stores like Whole Foods, New Seasons, Market of Choice, Fred Meyer, and more. If home is where the bread is (to be potentially buttered), you can also order Ground Up online.

Ground Up


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Wyatt FossettWyatt Fossett

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