New city ad shows off Montreal as a giant summer playground (VIDEO)

May 13 2019, 8:39 pm

You’d be hard pressed to find a city that bustles more in the summer than Montreal.

From a slew of music festivals, to the Canadian Grand Prix, Just For Laughs, Mural Fest, and everything in between, Montreal is a giant playground in the summer.

In its new ad campaign, Toursime Montréal is promoting the city as exactly that.

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One of the oldest tourism boards in North America, Tourisme Montréal celebrated its 100th anniversary at the beginning of May which coincided with the release of the city’s new campaign.

The organization works with its partners to promote the city as a leisure and business travel destination, and has produced a new campaign, targeting both locals and tourists using the city as a giant playground to show off its culture.

According to a news release, Montreal ranks as Canada’s leading city for economic growth. In 2018, the tourism industry in the city generated 57,200 jobs and $2.6 billion in wages across the province.

Montreal’s tourism industry also contributed $3.56 billion to Quebec’s gross domestic product. The organization also doubled the number of room nights booked in the city between 1977 and 2018, from 2.3 million to 4.6 million.

Using a toe-tapping tune from local artist Cherry Lena, Tourisme Montréal released the new video, embodying summertime in Montreal from BIXI Bikes, the city’s famous bagels, Parc Jean-Drapeau, and Village au Pied du Courant.

Check out Toursime Montréal’s new playground ad below and get a little bit more pumped for all the summertime beauty that’s on its way back to the city.

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