A daily cup of Joe from Timmies is a delicious routine, but real ones know that those lids are neither recyclable or particularly comfy to sip from.
So to make your mornings a little more painless, the Canadian institution has launched a brand new lid that is more comfortable to use and 100% recyclable.
“We took more than two years to develop the new lid – conducting 12 research studies, serving over 30 million beverages, and working with thousands of guests to help us design it,” says Alex Macedo, President of Tim Hortons, in a press release.
“Our guests have been asking for a better lid for years and we took the time to research and develop an improved lid that not just reduces spills but has a reduced carbon footprint. Guest feedback on our new lid is overwhelmingly positive with a nine-to-one preference over our old lid,” Macedo said.
The lids have been completely redesigned, now boasting a raised dome, tabbed closure, and the added touch of an imprinted maple leaf.
Now made from polypropylene, the lids are 100% recyclable. You’ll be able to toss lids into all Tims recycling bins, and the material is also accepted in 95% of curbside recycling programs across Canada.
In addition to the new lids, Tims is rolling out a few more additions and changes to their stores. Stores will be offering reusable cups from $1.99, starting this summer.
Other coffee packaging sustainability initiatives in 2019 include testing a more environmentally friendly paper cup, testing a new strawless lid for iced coffee, and rolling out wooden stir sticks.