Neanderthals are taking over the STM — again.
By channelling its inner-caveman, the STM is using the clever ads to help prevent clients from adopting “prehistoric” behaviours while using public transit.
The new campaign, which was designed and created internally, according to the Société de transport de Montréal, aims to teach riders the right way to behave on the transit network.
The ads tackle what the STM says are the most common complaints and comments from riders: removing backpacks, sharing the pole, letting people exit before entering, moving towards the back, and turning down the volume on electronic devices.
This year, the STM has added three new phases of the campaign: giving up seats, getting a little too comfortable, and waiting in lines.
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“The campaign presents a series of very real situations showing behaviours reminiscent of the time when primitive people hunted mammoths and lived in caves,” states the STM.
The STM urges customers to use the hashtag #préhistoriques to share their sightings of primitive behaviour that should be avoided on public transit.
The new campaign will pop up periodically throughout the winter.
This should be a new emphasis on taking public transit to go “clubbing.”