The STM has channelled its inner-caveman for the company’s newest ad campaign.
The clever ads are preventing clients from adopting “prehistoric” behaviours while using public transit.
“Taking the bus and metro means sharing public space with strangers who have a common goal: get to their destination as fast as possible in a safe, pleasant environment,” reads the STM’s press release. “Some customers, however, behave in ways that no longer belong in 2019.”
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The new campaign, which was designed and created internally, according to the Société de transport de Montréal, aims to teach riders the right way to behave on the transit network.
The new angle tackles what the STM says are their most common complaints and comments: removing backpacks, sharing the pole, letting people exit before entering, moving towards the back and turning down the volume on electronic devices.
The messages will be visible on buses, throughout the metro network, the Métro newspaper and on social media. The STM is inviting customers to use the hashtag #préhistoriques to share suggestions online.
The most frequently identified behaviours will be used in future illustrations on the STM’s social media channels.
Before you fall victim to prehistoric behaviours on the STM, check out the seven most common complaints below and their corresponding illustrations.
You know, for the next time you take the metro to go clubbing.